Set Various Artists
Are Apple Set To Inadvertently Conquer Another Industry?
No Its not a new product from apple, but it is their biggest collective seller. The iPod / iPhone is set to conquer another market, Inadvertently.
There’s an old saying “success comes with success” Unless I have just made it up? (But it makes sense anyway) The success of the iPod has increased the power of apple as a brand, obviously with some careful guidance from the company management too. It seems that every man and his dog have some form of an iPod, whether it be a old school 1st Gen Nano a new 3rd Gen iTouch or the iPhone 3GS. A large portion of the market belongs to apple, with loyal customers willing to upgrade when new products become available.
The Size of the iPod market is HUGE and not just for apple, companies are always developing new products or systems to work with or on the back of it. This only strengthens Apple as a company. A New market that has emerged over the past 5 years is the iPod to Car market. It makes sense when you think about it. A lot of us have an iPod, Nearly all of us have vehicles and I’d say 99.9% of all of us love music, which ever music genre your into. Add them together and you see a new area that apple are inadvertently conquering.
Most people don’t think of their vehicle as an entertainment system, or having an entertainment system installed in it. But its not a new trend. Not so long ago, the only entertainment option in your vehicle was a radio, often receiving a below standard signal, playing music at the discretion of the producers at the station however it was a great option to have at the time. The Next Big thing was the development CD. Albums and singles from various artists can be played at your leisure (and still are) making longer journeys seem much shorter, or at least more enjoyable. Now its the turn of the iPod.
Ipod car kits are a new wave in vehicle entertainment. We have never had so many options as to how we listen, and what choice of music we listen to in the car. The aftermarket ipod kit market is already strong. Companies like Dension have been producing kits to integrate ipods into the vehicles factory fitted stereos for the last seven years. Growing year on year as the trend becomes more popular. Other aftermarket vehicle entertainment solutions come in the form of stereos such as Alpine, of Sony. Who are now producing iPod / iPhone (and radio) only stereos.
The success of the these companies and the growing trend in general have encouraged vehicle manufacturers to experiment with ipod car kits into their own vehicles, more and more new vehicles are offering these kits as an optional extra on purchase. Specifically used to drive sales for specific vehicle brands. However these kits are usually overpriced and often use the same software / hardware as the Dension equivalent, in fact more often that not it is actually a Dension Kit unbranded.
So being masters of mobile music industry allows Apple to control other areas of business without realising it. So if you never even thought of the idea of playing music in your car from iPod or iPhone or never realised there was a iphone car kit available to do so. You will know all about it soon, in fact I dare say in two or three years time all vehicles will have some form ipod car kit installed for your entertainment.
About the Author
Dension products are available from the number one Online iPod Car Kit Store
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